Set up the AI agent

Teach it your business, then let it answer while you sleep.

The AI agent answers customers in your own words, using knowledge you give it. It is assigned to conversations exactly like a human teammate — assigning it on is how you switch it on, and assigning a human takes over.

  1. 1 Open AI agents and create one. Give it a name customers will see.
  2. 2 Write its instructions: who it is, what tone to use, and what it must never do.
  3. 3 Add knowledge — paste your FAQ, upload a price list, or point it at your website so it can read the pages itself.
  4. 4 Try it in the playground, then let it take real conversations.

It knows when to stop

When a customer asks something outside its knowledge, or asks for a human, the agent escalates: it hands the conversation to your team and stops replying, so nobody is trapped talking to a bot.

Write instructions as rules you would give a new employee, not as prompts. "Never promise a delivery date" works better than clever wording.

Next guide Business hours and away messages

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