Build your first flow

Automate a greeting, a question, or a whole qualifying conversation.

A flow is a small automatic conversation: something happens, then Labeeq does a series of steps. The most useful first flow is a greeting for messages that arrive out of hours.

  1. 1 Open Flows and create one. Choose what starts it — a new conversation, a keyword, a label being added.
  2. 2 Drag steps onto the canvas: send a message, ask a question and save the answer, wait, add a label, assign to a team.
  3. 3 Use Buttons when you want the customer to choose — each button becomes its own path.
  4. 4 Publish. Flows only run once published, so you can build safely in the open.

Useful steps to know

  • Ask a question saves the reply onto the contact, so you can use it later as a variable.
  • HTTP request calls your own system mid-conversation — a stock check, an order lookup.
  • Add row to Google Sheets logs the conversation into a spreadsheet your team already lives in.

Test a flow by messaging your own number before you publish it to customers.

Next guide Set up the AI agent

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